The challenge
If you want to know how to attract potential traders, start by making the market worth joining. In this case, the brief was to trigger organic participation without breaking market health or budget. BeLiquid’s plan: shape a credible, gently rising price path, signal real opportunity, then maintain that environment with minimal intervention.
Context: the “flat chart” problem
The project had endured a long stretch of motionless trading. Professional traders read that as a lack of opportunity and move on. Our job was to re-ignite interest by designing a chart that looked investable—steady, not staged—and by restoring the microstructure that invites real buyers and sellers back into the book.
Method: activation first, support second
We built a two-stage strategy anchored in measurable KPIs (instruments and budget were defined upfront and treated as program KPIs).
Activation focused on order-book influence from the agency account to create a clean, rising pattern that serious traders recognize. The goal was not to force a spike but to send a credible signal that depth and execution quality were back.
Support preserved that signal. Once organic flow appeared, we kept market-health indicators on target—tight spreads, two-sided books, stable slippage—with minimal impact on the book. Daily observations of demand and supply, plus ongoing marketing touchpoints, guided small, data-driven adjustments rather than heavy-handed moves.
Execution in practice
First we stabilized visible microstructure: consistent top-of-book presence and dependable depth at relevant price bands so trades could happen at fair prices. As confidence returned, we nudged depth and the buy/sell ratio higher, shifting from reactive defense to proactive liquidity management. Throughout, the team continued as a long-term liquidity provider, but only to the extent needed to keep conditions healthy.
Results (for example)
For example, organic trades grew from 3% to 46%, within the planned budget and timeframe. The environment felt natural to traders: no theatrical spikes, no suffocating walls—just a clean, investable chart that encouraged participation.
Figures reflect one case; outcomes vary with market conditions, venues, and tokenomics.
Why this approach works
Traders follow signals plus credibility. A gently rising chart, underpinned by real depth and disciplined spreads, communicates opportunity without noise. By letting the market breathe while quietly maintaining health, you attract voluntary participation—the kind that sustains itself after the “campaign” ends
When to use it
This playbook is ideal when your token shows persistent flat activity, thinning order-book depth, or deteriorating engagement. It’s equally useful ahead of marketing pushes or new listings, when you need the chart to reflect the fundamentals you’re about to promote.
Work with BeLiquid
If your chart is flat and traders are drifting away, we’ll help you attract potential traders with a plan that restores market health and keeps costs predictable.
