Purpose

Involve traders to the project by pushing organic activity.

Main Steps

  • BeLiquid has built a strategy of bringing the chart design to the growing pattern. The action plan has a certain list of instruments and budget as a KPIs of the program.
  • It had 2 stages: activation and support. The activation stage began to shape the chart by influencing the order book from the Agency account, providing the signal to active organic traders to join the activity. The support stage aimed to keep market health indicators with a minimal impact on the order book.
  • Due to precise planning and the correct set of tools, the strategy was executed within the planned budget and time.
  • The team continued to serve as a long-term liquidity provider. 

Result: organic trades grew from 3% to 46%

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